About

Argyll & the Isles Tourism Co-operative Ltd (AITC) is the strategic Destination Management Organisation for Argyll & the Isles on the West Coast of Scotland.

Our destination organisations cover: Mull and Iona; Tiree and Coll; Islay, Jura and Colonsay; Oban and Lorn; Campbeltown, Kintyre and Gigha; Inveraray and Kilmartin; Bute; Dunoon & Cowal and Loch Lomond and the Helensburgh & the Clyde Sea Lochs.

AITC was formed in 2012 as a cooperative with its membership being the local marketing and sectoral groups – representing in the region of 1200 business interests.

AITC is supported by VisitScotland, Argyll and Bute Council, Highlands and Islands Enterprise, NatureScot and Forestry & Land Scotland, CalMac Ferries, Scotrail and West Coast Motors. 

We work at a local and national level promoting Argyll & the Isles as a must visit destination to domestic and overseas markets and build capacity within our industry.

Argyll & the Isles extends to 690,000 hectares and is the second largest area in Scotland, after Highland.

We sit immediately to the west of the city of Glasgow and as well as a vast mainland area with numerous peninsulas we have 23 inhabited islands, each with their own identity and culture.  

Our coastline is over 3,700km long and 80% of our population live within 1km of the coast and 96.5% are within 10km of the coast.

Just over 17% of our population live on our islands.

By working together since 2012 we have created a strong place brand presenting our destination as Scotland’s Adventure Coast.